Engadget is a hugely popular technology blog focusing on consumer electronics. Founded in 2004, it has seen many design changes throughout the years with 2015's being the largest yet, featuring a full front and back-end rethink plus a strategic content shift. The driving forces behind the change were to develop the maturity of Engadget visually, vastly improve mobile experiences to capitalise on audience device shift, provide editors with more powerful tools and to grow audiences and revenue.
In past versions, the site has always remained relatively rigid and unable to present content in ways editors would like. With more templates available and the ability to mix ‘slices’ of content, editors can now display live text updates and video streaming on any page for events such as the Apple Keynote and CES, display articles as features with a greater focus on imagery and cross pollinate content anywhere on the site.
With Engadget now available in multiple editions and territories, this was truly an international project with teams across the globe coming together to deliver the next chapter in the Engadget story.
Role on project: Design & UX lead, international (AOL)Engadget.com