As part of our regular hackathons at AOL, the team opted to test their skills on the new Echo Dot. With Amazon pushing their voice activated assistant into the mainstream, it seemed like the perfect time to try out creating a product in this space and be first to market.
The hackathon lasted for one week with the Engadget Briefing being the result. Operating in a loosely similar manner to a design sprint, the product went from conception to ready for launch. It became the first Alexa product within the Oath portfolio and the first tech focused content skill on the Amazon store.
With Engadget being a consumer tech focused brand with an audience of early adopters, it was the obvious candidate for launch out of our suite of brands. However, the product was developed to be scalable for use with other brands and was subsequently developed further for the Amazon Alexa Show product.
Role on project: UX lead (Oath)
Engadget Briefing Alexa skill